Vested Interest: Mad Men- Tobacco Companies

     After watching a video from the series of Mad Men (first episode); in which a Tobacco company, Lucky Strike, was looking forward to create a believable advertisement about their cigarettes; we had to analyse where can we find the vested interest and why Peter's idea fails and Dom's idea doesn't.
  We can say that the company has a vested interest because it has something to gain or to lose from the information released which stated that tobacco causes lung cancer, this statement affects the sells of the cigarettes therefore the company has to defend certain point of view so as to avoid the dropping of sells.
   Peter's idea consisted on accepting that tobacco was bad for health and/or dangerous but also stating that also were cars, but people still use and buy them. On the other hand Dom decides to "compare" Lucky Strike with other cigarette companies. While other cigarettes are bad for health, Lucky Strikes are toasted. This is a manipulation of evidence, they may not tell a lie, but they would be hiding the truth by showing certain evidence and hiding other. This worked because it makes people believe that other tobacco is unhealthy, but Lucky Strike's isn't.